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Facebooking Your Business

November 20, 2011 By Leave a Comment

Facebook has become a phenomenon. Millions of people interact with one another on Facebook.

For the businessperson, that equals countless contacts.

How to you go about leveraging Facebook for your business?

Networks like Facebook are social networks. Working with these systems requires more than a sales pitch. You have to interact with people on Facebook. That is what most people on this network are doing.

Facebook is friendly to business, because you can set up your own fan page, and orient it to your business. You can upload photos, videos, and use discussion boards to interact with your audience. You can open a discussion and get many people talking about what interests both them and you.

The News Feed is a component that is unique to Facebook. This area is where most of the interactions take place.

The beauty here is that one post by you goes out to all those who are interested in you.
The notification area is where you can get info such as birthdays and other important events of those whom you are following. This allows you to show interest in what is happening with others and building a rapport.

You can increase your exposure on Facebook with Facebook adds. This is a unique way of targeting visitors to your Facebook ads. You can target by age, location, gender, etc. so you can direct your message to just those who are interested in what you have to offer.

It all starts with you creating an account and taking advantage of this tremendous avenue for increasing your business.

Setting up a fan page is simple.

You start with a personal account. Then you create a fan page according to the instructions. You can ad logos, company descriptions, and pictures. You will want to become a fan of your own page.

Now you want to promote your Facebook page in your emails, blogs, and other areas. Make sure part of that is using Facebook ads.

The beauty of this method of sharing your business is you can interact on a personal level. This establishes you as someone who cares. Those who are interested are more likely to look at what you have to offer.

Anyone in business these days, needs to take a look at Facebook as a way of spreading the news about what you have to offer. You can do that on a personal level, which establishes you as a person and not just a product.

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Tweeting Business Socially

November 20, 2011 By Leave a Comment

Any person in business today must consider social networks. These networks are worldwide and they have a wealth of potential customers

How do you go about leveraging networks like Facebook and Twitter to your advantage?
You may even be thinking, twitter only allows their members to post short messages. How can you possibly take advantage of that?

The first thing you need to do is set up a Twitter account. You start by picking a name.
When you are working with Twitter, you want to remember the work brevity. Keep that name as short as possible. You can abbreviate your company name if you need to.

The next item on your list is to fill out the bio section. Make sure you do this completely. This is your chance to sell you business. Link to your website and put up images that suggest your business such as a logo or other pictures.

Now, you want to consider some external devices to monitor how others are responding to your business. These apps are for your pc and your smartphone.

Apps such as TweetDeck and Twhirl allow you to keep track of others are responding to your posts.

TweetDeck is an app that works with your computer or smartphone. You can post and monitor your posts.

Twhirl is a program that sits on your pc and gives you various options. You can see all the posts as they are happening. You can sort the posts by favorites or those who are following you. You can respond to any post that you want to. You can search the posts for key words. You can have Twhirl to notify you when someone you choose posts or reply’s to you.

When you post on Twitter, you want to interact with those whom you chose to follow and those following you. When someone chooses to follow you, you want to acknowledge them with a thank you.

When you post, you want to give your followers something of value to show you concern and involvement. The more you are involved with how you can benefit them, the better reputation you will get and the more people will pay attention to what you have to offer.

How do you get followers?

You can search twitter by those who are interested in the kind of business you are offering. Then you began a dialogue with them. Establish a friendship and show genuine interest is what they are doing. In no time, you will have many people following you and interested in what you are doing.

If you want to leverage your business the modern way, build a network with social networks like Twitter. With Twitter, you can create a loyal following and expose you business to millions in as little as a month.

The most incredible free list of Twitter tools is right here

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Using LinkedIn for Business

November 20, 2011 By Leave a Comment

If you have a business online or offline, you probably have a profile onLinkedIn.

LinkedIn is a very popular social networking site on the web. With it, you can interact with many people and spread the information about your business. Making the best of this site can yield an increase in your business andestablish a network that will pay off for years to come.

How do you leverage LinkedIn to you profit?

You start by making those searching see your complete profile.

Insure that you spell out your complete employment history. Highlight your accomplishments. Let others know how you have helped other companies. Show results you have achieved. Get some recommendations from those you trust.

Take advantage of your settings section by making sure you have multiple email address. Make sure your notifications are set to let you know when others are interested.

Take advantage of the applications available to you on LinkedIn.

You can use apps such as Bloglink, to put blog posts automatically to your LinkedInprofile. Another app available to you is SlideShare Presentations. You can shoe power point presentations with LinkedIn.

You want to make sure you join groups. In this way, you can communicate with others that are interested in who you are and what you have to offer. These are targeted audiences. Look for groups that are interested in your brand. You have the opportunity to join 50 groups in LinkedIn.

Now that you have your account maximized, you will want to engage in your network. Ask questions about problems you are having. Get others involved in your network.
Make sure you answer questions others have and show your interest. In this way, you can establish your expertise.

Get involved in what others are doing. If you are an expert in this area, create group discussion. These are people that are interested in the same products and services that you are.

Look at what you competitors are doing. Are they successful? How did they get that way. Use that information to your advantage.

Finally, keep you status updated. Show that you are involved. Keep your brand out there. Show others that you are involved.

Using LinkedIn is a smart way to get your brand out there and establish an expertise that others will notice. You accomplish that with just a few tips. These include making sure others know who you are and what you have to offer. In addition, ask questions to get others involved in what you are doing. Use the apps available to you to maximize your exposure. Answer questions from others, to establish your expertise and keep you status updated to show others you are involved.

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